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Case Study Government / Defense

Peck & Hale

Building a digital platform with an industry-specific product filter engine for a premier government contractor with over 70 years of manufacturing excellence.

70+ Years in Business
1000s Product SKUs
4 Industries Served

Project Overview

The Challenge

Peck & Hale has been a premier designer and manufacturer of cargo securing products for over 70 years, serving critical industries including defense, maritime, rail, and air cargo. Their product catalog spans thousands of SKUs—from aircraft tiedowns and ammunition lashes to ISO container twistlocks and specialized slings.

Government and defense contractors have exacting requirements. Every product has detailed technical specifications, compliance documentation, and application-specific use cases. Finding the right product for a specific cargo securing need was a complex process that required expert knowledge.

Peck & Hale needed a digital platform that would:

  • Make thousands of products discoverable through intelligent filtering
  • Present complex technical specifications in an accessible format
  • Support the unique terminology and requirements of their industry
  • Help customers quickly identify the right solution for their application
  • Reduce the burden on their sales team for routine product inquiries

The Solution

We built a comprehensive digital platform centered around a custom product filter engine designed specifically for the cargo securing industry.

Industry-Specific Filter Engine

A custom-built filtering system that understands the unique attributes of cargo securing equipment—load ratings, applications, compliance standards, and more.

Technical Documentation Hub

Organized hosting for detailed specifications, compliance certifications, and technical drawings for every product in their extensive catalog.

Multi-Industry Navigation

Intuitive pathways for customers in defense, maritime, intermodal, and air cargo to find products relevant to their specific sector.

SKU Management System

A robust backend that makes it easy to manage thousands of products, update specifications, and maintain accurate inventory information.

The Results

The new digital platform has transformed how Peck & Hale serves their customers across defense, maritime, and transportation industries.

Improved Product Discovery

Customers can now find the exact product they need from thousands of SKUs in seconds using industry-specific filters.

Accessible Technical Data

Complex specifications and compliance documentation are now organized and easy to access for procurement teams.

Reduced Sales Overhead

Self-service product discovery means the sales team can focus on complex inquiries and relationship building.

Government-Ready Platform

A professional digital presence that meets the expectations of defense and government procurement teams.

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