Image Driving

Transforming a legacy system into a modern scheduling and ecommerce platform for Brooklyn's trusted driving school.

45+ Years in Business

1,400+ Students Annually

8+ Instructors Managed

Project Overview

The Challenge

Image Driving, a Brooklyn institution since 1979, had built their business on personalized service and flexible lesson packages. But their legacy backend system was holding them back. Managing instructor schedules, student bookings, and their unique package pricing rules required constant manual intervention.

Their existing system couldn't handle the complexity of their business model: students could customize packages with different combinations of lessons, 5-hour courses, and road test preparation. Each configuration had different pricing rules, and instructors had varying availability across multiple service areas.

They needed a solution that would:

Integrate with their existing ecommerce frontend
Handle complex, customizable package configurations
Manage instructor availability and scheduling
Allow students to self-schedule lessons
Enforce their unique pricing rules automatically

The Solution

We designed and built a comprehensive scheduling system that bridges their legacy backend with a modern, user-friendly interface—for both students and instructors.

Student Scheduling Portal

A self-service booking interface that shows real-time instructor availability, respects package constraints, and lets students manage their own lesson calendar.

Instructor Dashboard

A dedicated interface for instructors to manage their availability, view upcoming appointments, and coordinate schedules across service areas.

Ecommerce Integration

Seamless connection to their frontend platform, allowing customers to build custom packages with real-time pricing that reflects their complex business rules.

Pricing Rules Engine

A flexible rules engine that automatically calculates pricing for any package configuration, eliminating manual pricing errors and inconsistencies.

The Results

The new system transformed how Image Driving operates, reducing administrative overhead while improving the customer experience.

Reduced Scheduling Time

Students can now book lessons instantly without phone calls or back-and-forth emails.

Eliminated Pricing Errors

Automated pricing rules ensure consistent, accurate quotes for every package configuration.

Improved Instructor Efficiency

Instructors manage their own availability, reducing coordination overhead for office staff.

Streamlined Operations

Integration with existing systems means no duplicate data entry or manual reconciliation.