From concept to launch and beyond—we designed, built, and continue to support an interactive skincare platform for a nationally recognized dermatologist.
The skincare industry is overwhelming. Store shelves are packed with thousands of products making bold claims, wrapped in marketing jargon that confuses more than it clarifies. For consumers, finding the right products feels like navigating a maze blindfolded.
Dr. Fry, a board-certified dermatologist, had spent years answering the same questions from patients: "What moisturizer should I use?" "Do I really need an eye cream?" "Is this expensive product worth it?" She knew that quality skincare didn't require expensive purchases—effective products are available at every price point—but consumers had no way to cut through the noise.
She needed a platform that would:
We designed and built an interactive product selector that transforms the overwhelming skincare shopping experience into a simple, guided journey—and we continue to support and evolve the platform as it grows.
A step-by-step guided experience that asks the right questions to understand each user's unique skin concerns, preferences, and budget.
Clear breakdowns of what's actually in each product, explaining which ingredients matter and why—no marketing fluff, just science.
Dynamic product recommendations that adapt based on user responses, filtering hundreds of products down to the handful that actually fit their needs.
A myth-busting content platform that helps users understand the science behind skincare, empowering informed decisions beyond just product picks.
FryFace has become a trusted resource for consumers seeking honest skincare guidance, earning recognition from major media outlets nationwide.
Featured in USA Today, CBS News, NBC News, Reader's Digest, and other major publications.
Consumers finally have a trusted, unbiased resource to navigate the confusing world of skincare.
The platform positions Dr. Fry as a leading voice in consumer skincare education.
Users discover that effective skincare doesn't require expensive products—drugstore options work great.
Let's build a platform that turns your knowledge into an interactive experience for your audience.
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